Wells Fargo | Case Study Business Checking Redesign
An improved shopping experience for small business owners helps them more easily choose a business checking account.
This is under NDA but I can speak to it in person. Here is a synopsis:
Small businesses are an important part of America's economy. At Wells Fargo, I began a journey to support small businesses with a redesign recommendation of the business checking account pages.
My mission was to improve the shopping experience with a better organized layout of products and more compelling, digestible content that would reduce content overload.
This project reflects my goal of simplifying the way small businesses interact with financial institutions.
